Vision Zero Santa Barbara

A data-driven evaluation of collision statistics involving the Police Department and Public Works transportation professionals. Safety first in this area means we target our limited Public Works and Police Department resources at locations where data analysis indicates collisions are most likely to reoccur.

Enforcement ensures safety laws are known and followed. This section is implemented by the Police Department and other enforcement bodies. The Police Department will report traffic statistics alongside crime statistics as part of its community policing and Vision Zero approach. This means Police Department resources can also be discussed and allocated more appropriately based on safety statistics.

Engineering will anticipate and reduce the effects of human error. This work is done primarily by Public Works transportation professionals. Safety first thinking means resources will be focused on locations with recurring collisions, and designs and plans will be aimed at eliminating collision recurrence.

Education is a public promotion of the safety first mentality. This effort is organized by Public Works and includes marketing strategies and media tools to bring a cultural shift evolving the current thinking about collisions and dangerous driving behaviors and encourages a sense of shared responsibility.