Shop, Dine, and Experience Local This Holiday Season

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'Tis the season for family, celebration, cheer, and of course -- buying gifts. This year, shopping local is more important than ever and should be at the top of your list. From natural disasters to the pandemic, Santa Barbara has been resilient throughout the years, due in large part to community support. With close to a dozen Magical Holiday Happenings, the Milpas Street Parade and holiday spirit on display along Coast Village Road, grab your family, friends, and neighbors to shop, dine and experience local!